ENTERPRISE SALES PLAYBOOK

Sell confidently without promising blindly.

An enterprise contract connects sales promises to delivery, security, finance and risk. This guide helps a beginner identify the commercial questions before specialist review.

Updated 3 August 202611-minute guideReview matrix
FIRST PRINCIPLE

The person negotiating cannot answer every question alone. Sales owns the commercial intent; delivery confirms feasibility; security and privacy confirm controls; finance checks economics; qualified counsel assesses legal exposure.

Prepare a procurement pack

Commercial brief

Product, price, users, term, implementation, dependencies, acceptance, renewals and the sales commitments already made.

Operational evidence

Support model, service availability, escalation contacts, business continuity and what the team can measure today.

Security and privacy facts

Data collected, hosting locations, subprocessors, access controls, retention, incident process and current certifications.

Approval boundaries

Who can approve discounts, extended payment, unusual liability, exclusivity, IP changes and customer publicity.

REVIEW MATRIX

Translate each clause into an operating question

AreaBeginner's questionEvidence or owner
ScopeExactly what will we deliver, what is excluded and what must the customer provide?Proposal, statement of work, product and delivery leads.
AcceptanceHow will the customer decide that delivery is complete, and can silence delay payment forever?Objective tests, acceptance window, project owner.
Price and paymentWhen can we invoice, what causes a credit or refund, and does the cash timing fund delivery?Order form, tax assumptions, finance.
Intellectual propertyWhat belongs to us before the project, what is created during it and what licence does the customer receive?IP inventory, product owner, qualified counsel.
Data and securityWhose data enters the system, where does it go and are the promised controls actually operating?Data map, security owner, privacy adviser.
Liability and indemnityWhat event could create exposure, is it limited, and is any risk unlimited or uninsurable?Deal value, insurance, legal review.
Support and SLACan the current team meet response, resolution, uptime and service-credit commitments?Support data, monitoring, operations.
Term and terminationHow long are we committed, how can either side exit and what work survives termination?Renewal calendar, offboarding plan.
Change controlWhat happens when the customer requests more work or the assumptions change?Written change process and pricing owner.
Publicity and exclusivityCan we name the customer, serve competitors or enter the same market?Sales strategy and approval authority.
INTERNAL ROUTING

A simple contract approval workflow

Capture the deal facts

Sales records value, term, scope, deadline, customer template, non-standard requests and the business reason for each concession.

Route by subject, not job title

Delivery checks feasibility, finance checks payment and margin, technology checks security, and qualified professionals review regulated or legal matters.

Keep one issues list

For every open clause, state the customer position, Koda position, business impact, owner and decision deadline.

Close the loop after signature

Extract renewal dates, reporting duties, service levels, restrictions and named owners into an obligations tracker.

WORKED SCENARIO

A customer requests 99.9% uptime

Do not answer only "yes" or "no"

Clarify the measurement window, excluded downtime, maintenance, dependencies, remedy, service-credit cap and whether the present monitoring proves performance. The commercial question is whether the promise can be operated profitably; the legal question is how that promise is expressed and enforced.

Questions for the team

ESCALATE EARLY

Terms that need careful review

Potential red flags

Unlimited liability; broad indemnities; transfer of background IP; vague acceptance; payment only after an undefined event; automatic renewals without ownership; audit rights the team cannot support; unrealistic security warranties; exclusivity without commercial protection; or termination rights that leave unrecoverable delivery costs.

NEXT STEP

Turn procurement friction into a managed workflow.

Koda can help organise the commercial facts and coordinate appropriate contract, privacy, security and tax review.

Educational commercial-preparation guide only. It is not legal, tax, security or privacy advice. Contract interpretation and negotiation should be handled by qualified professionals with the complete document and transaction facts.